Blockchain is permeating more and more areas of our lives. And if the terms cryptocurrency, ICO, Bitcoin, and Ether were familiar only to a limited group of people, today more and more are learning about the crypto industry thanks to pop culture. We present to you a selection of the most famous works of art of recent years that mention blockchain in one way or another.
Public recognition of Bitcoin has reached such heights that it already has its own monument. This year, at the roundabout of the Slovenian city of Kran, a true memorial was erected dedicated to the world's first cryptocurrency. At the same time, the money for its opening was collected in a crowdsale. In general, such support on the part of the citizens is not something surprising for the inhabitants of Slovenia, since the government of this country has always actively supported blockchain startups. The residents of Kranj want this monument to demonstrate the city's progressive approach to new technologies.
In 2015, "Deep Web,” a film directed by Alex Winter, narrated the events that preceded the FBI’s capture of Ross Ulbricht, the creator of Silk Road, an anonymous site where Bitcoin could be used to purchase illegal goods and services.
In the film, the director showed the development of a decentralized encrypted internet, and also talked about the controversial actions of the FBI, questioning the fact that the investigation was conducted with strict compliance with the law in the Ulbricht case. In addition to Keanu Reeves, the film starred Ross Ulbricht himself, his mother and experts in the field of digital forensics.
The famous series "Silicon Valley" (2014-present) could not bypass the topic of blockchain, as it tells about the life of geeks who are developing their own startups in the high-tech center of San Francisco.
In season five, the series tells about the Coinbase exchange and the ICO of the decentralized online store Pied Piper.
The main characters decide to raise enough money to open an online store. Bertram Gilfoyle talks about ICOs as an excellent way to avoid the control of venture investors. At the same time, in his opinion, even the excessive volatility of the tokens will not be able to significantly affect the work of an already open trading internet website.
Gilfoylе's commitment to the idea of cryptocurrency is explained in a scene, where he tells that he was engaged in Bitcoin mining in 2009. After which he became a supporter of digital currencies.
Also, the series delves into the very idea of ICOs and the importance of their development for the escape of startups from the control of centralized banking systems.
And if there are not so many films devoted to blockchain, the first attempts at financing them with the help of blockchain projects are already underway. The famous Hollywood actor Alec Baldwin will finance his new film project "Lamborghini" about the life of the famous auto designer using the Tatatu platform. It is a platform that gives tokens to ordinary users for viewing content, thereby attracting advertisers and having the opportunity to finance a particular film. So far, the project has received co-financing. Its owner counts on broad support from the crypto community, however. He is confident that the Lamborghini, the icon of cryptocurrency success, will eventually be associated with his project when it enters the market.
In the recently released crossover of the animated series "The Simpsons" and "Family Guy" there was a reference gag to Bitcoin, which was noticed by the most attentive of spectators. In the middle of the series, the billboard of Jimbo Jones, a local Springfield teaser, bears the inscription "Send me your lunch money! I accept Bitcoins."
It is interesting that in the "Simpsons,” Bitcoin was already mentioned in 2013 and 2014, and in the "Family Guy" in 2014. It was also mentioned in the series "Almost a Man", "House of cards", "In View" and "A Good Wife.”
In the new Crypto Cool quest of the game The Simpsons: Tapped Out, Bart asks Martin about where he got so much money, thus forcing him to mention blockchain a few times.
In the course of the discussion, Martin states "I mined a bit of Bitcoin on my computer, and then its price went through the roof," and also says that he had never heard of blockchain until last week, but now he considers himself an expert.
After the next task is completed, the player needs to invite three people to mine Bitcoin on their computers. Thus, the game not only enlightens people in the field of blockchain technology, but also calls for the active development of this area.
The Scarab Experiment is an attempt to create a virtual artist using a blockchain. Scarab is, in essence, an entity formed by a whole community, so there is no individuality in it. To become a scarab, one must either create their work and send it to the community, or vote for the works of others. And to join this community, one must have at least one Scarab token.
Museums and exhibitions also attract innovative technologies and are already making their first attempts to introduce decentralized systems into their projects. Thus, on September 1, 2017, the State Central Museum of Contemporary History of Russia in Moscow hosted the world's first CryptoArt exhibition organized by the Rudanovsky Foundation. It represented a new stage in the development of art communications.
Each image at the exhibition was provided with a VerisArt certificate based on blockchain technology. Thus, it is impossible to destroy or falsify the primary detailed information about works of art, their origin and history of movement.
Decentralized systems as such inspire artists to create their masterpieces. According to many of them, there is much in common between cryptocurrency and art. Both are often underestimated, but over time, the situation can dramatically change. Artist Peter Frelich talks about his work as such "The rosewood panel inside the gilt frame in Baroque style has a small computer and four specialized computing devices producing Bitcoins. The small display shows the current calculation speed and the Bitcoin rate to the euro."
Philip Colbert, whose work is in great demand around the world, has long dreamed of creating a large catalog in which all his works would be verifiable. Then he met Rob Norton, the founder of the startup Verisart, which uses blockchain to verify the authenticity of art objects. "I have a dealer in Japan who constantly insisted that I have to come up with better ways of certifying my work because people perceive art as an investment. Art is a kind of currency, when it comes to auction, its value depends largely on provenance," he told Bloomberg.
It is obvious that blockchain has already established itself in art and changes it every day, integrating into it and developing. It is possible that soon we will not be able to imagine any branch not involving decentralized systems, in one way or another, because innovations penetrate our lives in a paradoxical way, both rapidly and imperceptibly simultaneously.