The world of digital currencies, blockchain, and fintech is not unknown to Google. From 2012 to 2017, the company invested heavily in blockchain. Only the Japanese SBI Holdings surpassed Google in terms of investments, according to CB Insights.
More recently, Google announced two projects at once, the basis of which were partnerships with Digital Asset, the creator of technologies for building applications on a blockchain basis, and BlockApps, a platform that specializes in decentralized applications.
With the help of its new partners, Google plans to apply the technology of distributed registers to the "Google Cloud Platform" (GCP). The press release was deliberately laconic. Google will be making a full statement at the conference Next ‘18. The presentation of new partners is planned in the form of a so-called "breakout session,” that is, sub-events with a special theme. The working name of the "breakthrough session" is "Partnership in distributed reference technologies in Google Cloud.” In this context, Google wants to introduce its new partners.
Fortunately, there is no need to wait long for news from Google. Both partners have already published press releases. Digital Asset, the leading provider of distributed register tools, announced the launch of a joint venture with Google Cloud, in which the company integrates its tools into the Google Cloud Platform. Developers were allowed access to services for creating, testing, and deploying distributed applications without the need to connect the underlying platform.
Digital Asset reported that Google also tested the beta version of the software product from the startup. Within this version, participants have the opportunity to access software development for creating a digital data model (DAML). This is the programming language of smart contracts developed specifically for application on distributed storage systems, or DLT applications. The programming language is designed to optimize the process of creating smart contracts.
The startup BlockApps did not shy away either. It focused on the beginning of cooperation with Google in its press release and announced the implementation of the STRATO application, a high-speed platform for blockchain services.
If everything goes according to plan, then soon enough, Google will be able to create blockchain applications, license software in the future, and bring a new innovative product to the market. These actions will help Google take a place in the environment of technology companies of the premier league that promote "blockchain as a service.”
The events demonstrate that Google is obviously serious about blockchain technology. Presumably, the search engine giant does not want to depend on competition in this area. After all, heavyweights like Microsoft with its cloud computing service Azure and Amazon with its web services have already established themselves on the market. Both structures now have a heavier market share than Google Cloud. Google has peers to compete with and after the Next ‘18 conference we may be in for new surprises.